Identity Systems Project

This assignment was to design a branding system for a chosen craft beer company, focusing on three beer labels and packaging boxes. Airline Brewing Company is based on the idea of an English pub experience, and intriguingly, they have some unexpected fun experimental flavors for their beers. To translate and combine these two very different ideas, my new logo is made out of fun curls and twists which illustrates the flavors, and the star above represents a new connection and spark between people, contrasting with an old-style typeface - Atari to tie back to the pub concept. I chose bright and joyful colors for each beer label which relate to the mood from the flavors - Peanut Butter Stout, or the location where the idea of the beer is based - Schoodic Sunrise. Then, I have old English wallpaper patterns for each beer label as a background tint, and I pulled connections from the wallpaper pattern to become my shape for each brew type which I really enjoyed.